About Us

A 4th Generation Family Business!

When you choose us, you are choosing one of the best in the business. After nearly 100 years in the diamond and jewelry industry, our family of diamond cutters and jewelers has become an internationally trusted name in fine jewelry. We are located in the heart of New York City’s Diamond District to offer you the most comprehensive selection of jewelry at the wholesale level. We sell everything with a Money Back Guarantee to ensure quality and value. 

Excellent Customer Service 

Our goal is to be your family jeweler. We have thrived for decades on the philosophy that our clients are our best asset. It brings us great joy to work with the children, grandchildren, family and friends of our long-time loyal clients. Our integrity has been the foundation of our success and we take the time to educate and inform our customers on all aspects of their purchase.  Try us...BEGIN A TRADITION!